Phishing Project

Hi all,

I'm looking to do some research on Phishing for my final year project at university. Quite a bit of research has already been done in this area and I'm struggling to come up with something unique. For example "a demographic analysis of phishing susceptibility" study has been done, as well as other research looking at IQ level and social factors.

Which leads me on to my question, can anyone here think of a unique phishing research question that I could use for my project? Any help would be appreciated

Thanks in advance,
John