Since May '16 the car manufacturer Audi assembles the cars with the 2nd Gen infotainment system with an eUICC (eSIM) called 'Audi connect SIM', see here
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Who has already spotted this eUICC inside the main dashboard and can provide pictures?
Who has connections to the Irish company Cubic Telecom?
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Sierra Wireless is an investor behind Cubic Telecom. Their LTE modem elements you see here
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Sierra Wireless eSIM info see here
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Could be one of this series
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Delicate The Swiss Touring Club Schweiz (TCS) a short wile ago conducted a serie of ('crash') tests and before asked if a certain car was 'connected' which was denied. During the test - oh big surprise - a service partner arrived at the location, alerted by the eCall emergency signal sent out by that particular car.