Perhaps it is just me (working in the corporate private sector) but I'm seeing the word "forensics" used more & more out of context when discussing computer or digital investigation and analysis.
In many cases its become a verb meaning "to perform an investigation of sorts". Example "I need you do do some forensics on this application log".
I think the majority of people outside of this field is treating it like a buzz word that can get intermingled like the term "cyber security". Its a bit sexy to say "Cyber this" or "forensic that", but doesn't mean much beyond saying "its a tricky techie thing that I don't really understand".
Maybe I'm off the mark on this, but wonder if others are seeing it as well?
I believe that you should make this point in the blogosphere and twitterverse as this might go viral in the conversation marketing of user-generated content complete with infographics, memes, and selfie's. It could be considered promoted content with complete brand storytelling and use of hash tags (#DFIR) winning you placement as a social influencer amongst vloggers and freemium content delivery models.