Interview With Sheldon Feinland, VP Of Sales, BlackBag

Sheldon, you're VP of Sales at BlackBag. Tell us about your role: what does a day in your life look like?

At BlackBag, I am responsible for the revenue of the entire company. I plan and work with several other team members on the go to market strategy. This includes figuring out exactly who are we selling to, what we can sell them to help meet their needs, where the customer is, and how are we going to approach the marketplace.

A typical day involves working with current and prospective customers on solving their needs with our solutions. I speak to customers to understand how they are using our solutions and what they would like to see in future releases. Partners (resellers, consultants, and other software companies) play a major role in our strategy, so during the day I am usually talking to many of them.

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